Offered Spring Quarter 2013; Thursdays, 2:10-5:00 PM Room D-310, Anderson Complex
Course Description: This course presents the fundamentals of developing an effective business plan, both in presentation and written form. It teaches the basic principles of designing and articulating plans for the sales, marketing, product or service, operations, financials, management and staffing functions of a new startup business.
Most students are expected to arrive on the first day of class as part of a team (4-5 students) with a well thought out, already developed, solid business concept that has been pre-approved by the instructor. This is not a course to “find, create, or think up a new business. The business concept and market opportunity must already be investigated and prepared.
The Business Plan Development course objectives are for students to: learn how to develop a well written investment quality business plan and business plan presentation; understand the various analytical processes required to produce such a plan; improve their writing and oral presentation skills; and to formally present their business plan to an audience of angel and venture capital investors.
firstname.lastname@example.org with questions about the class.
Nathan M. Wilson, Ph.D., M.B.A.
Visiting Assistant Professor, Anderson School of Management